Redefining Country Classics: Introducing the All-New Barkworth Reeve Website
Hello!
I thought id jump online and write a post because I'm thrilled to bring you the inside scoop on the beautiful world of the revamped Barkworth Reeve website. A labour of love that I've crafted, this platform is not just a place to explore our amazing products – it's a haven that encapsulates the very essence of our brand, all designed with you, our country-loving customers, in mind.
Gone are the days when the old site could capture the spirit of Barkworth Reeve. I looked in the mirror, and I looked at our old digital home, and I knew it was time for a change. It wasn't just about appearances; it was about ensuring the platform resonated authentically with the heart and soul of our products. The old site simply didn't do justice to the stories we wanted to share with you, the passion that drives our creations, and the unique charm of the countryside which inspires us.
To be candid, the initial version of the website was a leap of faith on a platform that left me grappling with integration woes. I was determined, but the journey felt like navigating a rugged trail with unclear signposts in the dark wearing sunglasses with a grumpy toddler in tow!. Months later, armed with tenacity and a desire to offer you the best possible experience, I transitioned to the Shopify platform. Let me tell you, it's been a journey of growth, a journey where I've had to embrace the learning curve with open arms! Not necessarily easy, but I feel its been worthwhile.
This new digital home, built entirely on Shopify, encapsulates countless hours of dedication and discovery. Rebuilding a website is like taming a wild horse – challenging, exhilarating, terrifying and hugely rewarding all at the same time! The pages you now see stand as a testament to the commitment to our shared passion. It wasn't just about ticking off tasks from a to-do list; it was about capturing the soul of Barkworth Reeve in every word and in each image.
The process began with wire framing the pages – a delicate balance of retail space and an informative haven. Each action had to feel intuitive. I knew we were different, and I was eager to showcase that distinction. Armed with wireframes and fuelled by a desire to craft an exceptional one line retail experience, I approached it much the same way that I do product design, that’s to say identifying what's missing and amplifying what deserves to shine.
As I plotted the layout, I pondered over what sets Barkworth Reeve apart. A blend of style and substance, my brand blueprint embraced the values we hold dear – quality, heritage, modern comfort, authenticity, and a touch of country warmth. It wasn't just about pictures; it was about portraying a feeling – the feeling of coming home. The product had to convey a feeling of familiarity but with an elevated modern twist, which made it leap off the page. I wanted to be able to share the stories which inspired the product (this is still work in progress!).
The imagery, oh, the imagery! As I delved into the process, I leaned on insights from the brilliant Fiona Humberstone, gleaning wisdom that transformed my approach. Every prop, every material was chosen with care, each a piece of the puzzle that enhances our brand's story. Crafting a brand language and narrative. I ensured every visual and word spoke with the heart and soul of Barkworth Reeve – a language of refined practicality and contemporary country elegance that speaks from my heart to yours.
The shift to Shopify wasn't just about aesthetics; it was about seamless integration. Aligning with social platforms became a doddle, a testament to Shopify's prowess. Our Instagram and Facebook shops began to reflect the soul of our site. With a bit of tinkering and a dash of determination, I'm now able to bring you closer to our creations, although I am still perfecting the Instagram and Facebook shops!
This journey began with a spark of an idea, and now, as I stand here looking at the culmination, I'm pleasantly surprised at what I have created. The website's grown, much like a sprawling field of buttercups, embracing a diversity of products that I never envisioned a year ago. From a one-woman show, Barkworth Reeve is starting to emerge as a symphony of creativity, and I'm excited about the stories and adventures yet to unfold.
Stepping away from the comfort of a design team and venturing into a solo act was a leap of faith. Yet, it's been an incredible journey, one that reflects the passion that unites us – the love for all things country. This website isn't just a digital space; it's a haven for a kindred spirits, inspired by our love of timeless classic design, for authentic artisan manufacture, and our unwavering bond with the incredible countryside which surrounds us. And this, my friends, is only the beginning of a journey we're taking together.
Jennie
Founder, Barkworth Reeve
